Sustainability
Environmental, Social, Governance
At Brintons we believe sustainability is something we should all strive to achieve; it’s at the forefront of our thinking. Knowledge is powerful and understanding how items are sourced helps customers confidence in knowing that a product is properly and skillfully made. We encourage our clients and consumers to continue to ask questions and understand where and how carpets are made.
Brintons has a proud heritage as a manufacturer of Axminster carpet and rugs dating back to 1783, Brintons owns and operates its own factories producing woven Axminster and Wilton carpets and rugs for commercial hospitality and residential interiors. Owning our own facilities allows us the unique opportunity to control every aspect of the process.
As an environmentally responsible company, Brintons is continuously evaluating its procedures, and integrates improvements through each manufacturing process. This incorporates all aspects of our business including, material and energy use, manufacturing waste and harmful emissions reduction, as well as recyclable products.
Sustainable Development
The core meaning of sustainability is an evolution that meets the needs of the present, without compromising the ability of future generations to meet their own needs. The broader context of sustainability defines aspects that can integrate into a business, which, as a concept is now prescribed as Environmental Social Governance.
We have recently developed our Environmental Social Governance Policy to ensure we have a clear approach across our business. We consider that the fundamental focus is to:
- Limit and reduce our environmental impacts
- Maintain our positive social conduct
- Maintain the highest levels of corporate governance
Wool
Brintons is proud to be the largest user of British wool in the world. We source wool following International Wool Textile Organisation (IWTO) sheep welfare guidelines and the majority of wool we purchase is sourced via the British Wool auctions.
Wool is the primary component of our products bringing a multitude of benefits and most importantly it is a sustainable, renewable material. Classed as Rapidly-Renewable, wool carpets make a significant contribution to improve indoor living standards, conservation of energy and are ecologically friendly.
Brintons is a registered supporter of The Campaign for Wool which was launched in 2010 by HRH The Prince of Wales (now King Charles III), with the purpose of renewing interest in and creating a greater awareness of wool’s environmental credentials. Brintons has signed The Dumfries House Declaration which is a ten-point declaration of intent to support an environmentally responsible, sustainable, and commercially viable wool industry.
For more information visit: www.britishwool.org.uk
Quickweave Naturals
In 1950 Brintons pioneered the 80% wool/20% nylon blend which is now a global industry standard. Understanding the fast paced requirements of today, along with keeping sustainability in focus, we are now offering a 100% undyed British Wool palette for our QuickWeave program. An eco-friendly alternative to synthetic or dyed yarns, 100% undyed wool is recyclable, biodegradable and uses less resources throughout the manufacturing process making it a more sustainable choice.
The special wool yarns are created by blending together fleece from different colored sheep or different parts of the sheep’s body to create a set of 8 beautiful shades of neutrals.
By utilizing our QuickWeave program we are able to provide an expedited solution for fast turnaround projects combined with the beauty and eco-friendly option of 100% undyed British Wool. Some might say... the best of both worlds.