Hiraeth features three Hand Tufted designs and five Axminster designs, showcased prominently on the booth's walls and floor. Attendees were invited to engage with the collection by touching the samples, experiencing the variety of intricate Hand Tufted techniques and yarn types that Brintons offers. The patterns are meticulously crafted, featuring complex, layered compositions of organic shapes and interlocking forms. These designs evoke a sense of depth and texture, inspired by the rugged landscapes of the countryside and the dynamic, visual interplay reminiscent of grazing herds of sheep.
BRINTONS AT BDNY 2024
18th December 2024
This year, Brintons unveiled the Self Expression Fall 2024 collection, Hiraeth, at BDNY in New York City. Rooted in the Welsh concept meaning a profound longing for home—Hiraeth is inspired by Senior Designer Katharine Swift's evocative paintings of the landscapes surrounding her 18-acre farm in the Lancashire hills.
The collection introduces eight abstract patterns that beautifully balance nature with heritage, each design paying homage to the rolling hills and historic mills capturing an emotional resonance that Katharine describes as the longing for a place that feels like home. Her deep understanding of textiles, honed over 29 years in the industry, is evident in the collection’s intricate detailing and sophisticated palette with a variety of earthy tones of beige, tan, olive green, dark brown, and black, with accents of reddish-brown or muted purples.
Adding a touch of charm to the Brintons booth was a claw machine filled with stuffed sheep sponsored by British Wool and named after Katharine's real-life wooly friends — Beatrix, Dolly, Florence, and Harold.
The game highlighted Katharine's sheep, sparking engaging conversations about sustainability and the benefits of using British Wool in Brintons carpets. The adorable sheep proved to be a crowd favorite, bringing joy to attendees with each win and adding an extra layer of excitement to the event.
We thank British Wool for sponsoring the stuffed sheep at the Brintons booth. Visit http://www.britishwool.org.uk or follow @britishwool on Instagram to learn more.
“It is a visual journey through the contrasting landscapes I live in. Intentionally handcrafted and painterly, I wanted to capture each brushstroke and palette knife groove in both Axminster and the versatility of hand-tufted textiles; a textural and sensory reflection of life’s beauty and imperfections.”
-Katharine Swift on her design collection, Hiraeth
Katharine pictured in front of the Brintons booth at BDNY 2024 showcasing her design collection, Hiraeth, and holding four stuffed sheep each named after her real-life herd.